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多利曼股份有限公司 - Search (Dolyman Inc.)
科技應用與產業發展組





計畫名稱 - 電影產業數位銷售通路自動化歸因系統建置暨個人化訂閱服務創新開發計畫



重點彙整

與台灣三大影城之一合作,優化數位行銷整合和數據創新服務。
Collaborate with one of the biggest cinemas in Taiwan and optimize digital marketing integration and data innovation services.

計畫摘要

本計畫延續前期計畫建置的電影社群媒體大數據整合系統、運用市場客觀意見,協助優化電影品質及其對於市場觀眾之吸引力。本計畫更進一步與台灣三大影城之一整合數據,開發「電影產業數位銷售通路自動化歸因系統」,進行電影驗證及優化電影數位整合行銷創新服務,協助建構針對電影投資製作方的數據創新服務典範案例,致力於運用數據帶動電影產業提升,以數據整合系統建置與創新服務推廣驗證,健全電影產業生態系。

The project continues with the Film Community Media Big Data Integration System built in the previous project, using market objective opinions to help optimize film quality and its appeal to the market audiences. The project further integrates data with one of three major cinema in Taiwan and develops the Movie Industry Digital Sales Channel Automated Attribution System, conducting innovation services for film verification and film digital integration marketing. While assisting in the construction of data innovation serves for film investors and producers, the project also dedicates to the use of data to promote the film industry, data integration system and innovation services to consummate the ecosystem of film industry.