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金禾創意股份有限公司 - HARVEST PRODUCTION FILMS CO.
文化內容開發組





計畫名稱 - RainbowAround品牌化之市場鏈結開發計畫



重點彙整

RainbowAround目標成為亞洲最大的同志影像平台,讓台灣的同志精神持續延續。
Rainbow Around is meant to become the biggest LGBT filming brand in Asia and spread the vibe in Taiwan.

計畫摘要

「RainbowAround」為國際金獎導演周美玲所主持之同志影像系列作品,本計畫將累積的影像作品做系統性的整合、擴散,並持續開發更多原創影像內容。計畫具體的執行目標為:跨國同志影集劇本開發、大數據資料判讀分析、跨國同志影集前導片製作,透過前導片的大數據搜集測試與市場評估,規劃下一波影音製作的規劃與擴散,並進一步擴大與國際市場的接軌。期許RainnbowAround能夠成為亞洲第一的華人同志影像品牌,擴大LGBT議題,串連粉紅經濟,邁向國際化,逐步擴大市場,增加更多商機,讓台灣的同志友善精神,持續發光。

is a series of LGBT productions directed by International Gold Price Director Zero Chou and this project is going to make systematic assimilation and spread of these productions while continually create more original contents. The concrete target of the project would be: development of the transnational LGBT film screenplay, big data analysis, LGBT teaser production. Through data analysis on the teaser exposure to complete the market assessment, enable to predict and plan out the next wave of promotion. We expect to see Rainbow Around becoming the biggest LGBT filming brand in Asia, as a result, facing the issues, connecting with Pink Economy, internationalizing and spreading the LGBT vibe in Taiwan.